Companies that make the change from good to great have no name for their transformation — and absolutely no program. They neither rant nor rave about a crisis — and they don’t manufacture one where none exists. They don’t “motivate” people — their people are self-motivated. There’s no evidence of a connection between money and change mastery. And fear doesn’t drive change — but it does perpetuate mediocrity. Nor can acquisitions provide a stimulus for greatness: Two mediocrities never make one great company. Technology is certainly important — but it comes into play only after change has already begun. And as for the final myth, dramatic results do not come from dramatic process — not if you want them to last, anyway. A serious revolution, one that feels like a revolution to those going through it, is highly unlikely to bring about a sustainable leap from being good to being great.
Good to Great